Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Vice President, Creator Marketing Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration, and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. We’re looking for a Vice President, Creator Marketing to lead and grow our Creator Marketing business in Canada, with a primary focus on Brand and Health sector clients, while contributing to the strategic expansion of our Creator Marketing offering across North America. Reporting into the Head of Creator, North America, this role is ideal for a senior leader who can both drive client excellence and build the future of creator marketing at Edelman—shaping integrated programs that deliver measurable business outcomes, foster innovation, and unlock new growth opportunities. As a key leader within Edelman’s North American Creator Marketing practice, you’ll oversee a significant portfolio of clients, lead high-performing teams, and partner closely with regional and global stakeholders to scale best-in-class creator solutions. You’ll also play a critical role in new business development, thought leadership, and evolving Edelman’s creator capabilities in a rapidly changing landscape. KEY RESPONSIBILITIES Lead a portfolio of Brand and Health clients in Canada, delivering strategic, insight-led creator marketing programs that drive business impact Serve as a senior strategic advisor to clients, building trusted relationships and guiding complex, multi-market engagements Contribute to the growth and evolution of Edelman’s Creator Marketing business across Canada and North America, including new offerings, capabilities, and revenue streams Partner with the Head of Creator, North America and cross-regional leaders to align strategy, standards, and innovation across markets Oversee the development and execution of integrated, cross-channel creator campaigns spanning social, digital, experiential, and earned media Lead, mentor, and inspire high-performing teams, fostering a culture of collaboration, inclusion, and excellence Drive operational rigor, process improvement, and best practices within the Creator Marketing discipline Support new business efforts, including pitches, proposals, and organic account growth Stay at the forefront of creator, platform, regulatory, and cultural trends—particularly within Brand and Health contexts WHO YOU ARE A proven leader in creator marketing with a strong track record of scaling programs, teams, and businesses A trusted client partner who listens deeply, navigates complexity with confidence, and drives outcomes with urgency Deeply knowledgeable about the creator ecosystem, including platform dynamics, creator tiers, legal and compliance considerations (especially within Health), and measurement frameworks A strategic builder who champions new services, processes, and ways of working within Creator Marketing Passionate about emerging technology, culture, and the evolving role of creators in brand storytelling A generous mentor and role model who invests in talent across the business Equally strategic and operational—you think big, execute flawlessly, and sweat the details An inclusive, collaborative leader who thrives in matrixed, fast-paced environments Curious, future-focused, and continuously learning BASIC QUALIFICATIONS 10+ years of relevant experience in communications, marketing, or related fields Bachelor’s degree or equivalent work experience PREFERRED QUALIFICATIONS Demonstrated success leading creator marketing strategies in agency and/or brand environments Experience working with Brand and Health clients; regulated-category experience strongly preferred Deep expertise in creator partnerships, content strategy, and ROI-driven campaign development Proven experience leading and developing high-performing teams, including multiple manager-level direct reports Strong track record of growing business, including new business development and organic account expansion Experience collaborating across regions or markets; North American or global experience is a plus Demonstrated pulse on creator marketing trends, platform innovations, and emerging talent Exceptional verbal and written communication skills We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles. It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected. We are one global team, over 6,000 strong across 60 offices, grounded by our shared values. We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum. Since Dan Edelman founded the firm in 1952, we have remained an independent, family-run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other. Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company. At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration. Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe. The relentless pursuit of excellence The freedom to be constantly curious The courage to do the right thing The commitment to positively impact society. We grow our people We invite and celebrate differences Our reputation is our brand We’re global, yet local We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry. Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated. At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business. Join our talent community to receive the latest DJE Holdings news and content, and to be notified when job openings match your skills and experience.