Posted 8 weeks ago

Brand Manager

Lindt & Sprungli de Mexico S.A. de C.V. Mexico, LMX - MEX - Corporate - Office Mexico City
Remote Full Time

Job description

Lindt & Sprüngli is an internationally operating group of companies and the world‘s leading manufacturer of premium quality chocolate. Our exclusive products enjoy an excellent reputation worldwide. We are seeking a highly motivated professional to perform a critical role by providing vision, leadership, and development of the overall corporate strategy with CEO and Leadership Team. Responsabilidades: Desarrollo anual de la estrategia de la marca, alineado entre la estrategia global y la necesidad local. Propuesta de portafolio, plan de innovación y trabajo de Price pack arquitecture. Campañas 360 ajustadas a la prioridad del producto y el Budget: media investment, ejecución en tiendas, Influencial Marketing y PR, en conjunto con los KAMS por cadena. Manejo de A&P y P&L. Medición y análisis del rendimiento de las campañas de marketing utilizando métricas clave y herramientas analíticas. Habilidades y Calificaciones: Formación Académica: licenciatura en Marketing, Administración o afines; posgrado es distintivo. Idiomas: Inglés Avanzado. Experiencia: 5+ años en posiciones de Brand Manager o afines y conocimiento en diferentes canales y marcas de FMCG. Habilidades Técnicas: Análisis de datos, Gestión de proyectos, Administración de presupuestos; Conocimiento de: posicionamiento de la marca, segmentación de mercado y estrategias de comunicación. Skills: Fuertes habilidades de análisis y negociación. Creatividad y capacidad de solución de problemas. Liderazgo, adaptabilidad y trabajo en equipo. Excelentes habilidades de comunicación y de organización del tiempo. Planeación estratégica. Orientación a resultados. Looking to grow your career in a dynamic, international setting? Join the Lindt & Sprüngli Group! Together, we thrive to achieve our bold ambitions, powered by our purpose and unique culture of community and mutual support – rooted in a proud tradition, yet always evolving to stay ahead and set new standards. Across our diverse local teams, we think globally and act locally – empowering people to grow, take ownership and shape a sustainable future together. We are a responsible “employer of choice” who provides an inspiring people experience. Together, we build trust, drive innovation, and grow – as individuals and as a business. Lindt & Sprüngli has been enchanting the world with chocolate for over 180 years. The long-established Swiss company with its roots in Zurich is a global leader in the premium chocolate category. Lindt & Sprüngli produces quality chocolates today at its 12 factories in Europe and the USA. Its products are sold by 41 subsidiaries and branch offices in around 620 of its own stores as well as via a network of around 100 distributors around the globe. With around 15,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.92 billion in 2025. Our commitment to contributing to a sustainable tomorrow is a key element driving the company’s actions and ambitions. Since 2008, the Lindt & Sprüngli Farming Program has been our Responsible Sourcing Standard for cocoa.

Skills and functions

  • Marketing