Brand Manager Continence Care Italy For our office in Legnano (Milan) and within our BU Personal Care, we are looking for a passionate Brand Manager for our TENA Brand, responsible for Italy market, reporting directly to the Marketing Manager Continence Care for Iberia, Italy and Switzerland. About the Role As Brand Manager Continence Care, you will manage the implementation of the Marketing Strategy for the TENA Brand in Italy, ensuring delivery of sales and market share targets through effective execution and alignment with global guidelines. What You Will Do Brand Strategy & Business Ownership: Own the brand managing P&L and driving brand growth and profitable market share development Planning & Budget Management: Lead annual brand planning and manage A&P budget allocation, ensuring accuracy, efficiency and alignment with global strategy Campaign Activation & Innovation: Execute brand campaigns and product innovations, ensuring proper activation, tracking performance and managing the full lifecycle including phase in/out Product & Portfolio Management: Manage assortment, pricing and product strategy, collaborating with global and cross-functional teams Consumer & Market Insights: Capture and translate consumer and customer insights into actionable initiatives and provide feedback to global teams Media & Digital Strategy: Define and execute media plans with focus on digital and paid media effectiveness Who You Are University Degree in Economics, Marketing or a related field of study You have at least 4 years of experience in Brand Management or similar Marketing roles within a complex FMCG environment Fluency in English and Italian is mandatory Experience in supporting the development and execution of brand strategies, combined with a good understanding of consumer insights, market dynamics and key brand performance drivers Strong analytical skills and familiarity with market data tools (e.g. Nielsen or IRI), as well as Excel and PowerPoint Good team collaboration and communication skills, with a proactive mindset and a sense of ownership, supporting effective stakeholder alignment and the successful delivery of brand initiatives Ability to manage multiple projects simultaneously, working cross-functionally with internal and external stakeholders What We Can Offer You Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being of people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. This job posting is open to applications from all genders (Law 903/77 and Legislative Decree 198/06) and to individuals of any age, nationality, religion, disability, sexual orientation, or other characteristics protected by law. We do not discriminate in relation to access or treatment during the selection process. Application End Date: 27 lug 2026 Job Requisition ID: Essity262839 Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. I In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!