Growth Marketing Specialist

Job Responsibilities:

• Performance Marketing (Core Focus - 50%)
• Execute and optimize paid campaigns (Google, Meta, LinkedIn, TikTok) with a focus on converting free users into paid subscribers at efficient CACs.
• Manage ad ops — budgets, targeting, creative testing, and reporting — under guidance from the Director of Growth Marketing.
• Proven track record of managing multi-channel paid campaigns at a scale of $250K+ per month.
• Lifecycle Marketing (25%)
• Support lifecycle campaigns (email and push) by building segmented flows (free → paid, churn win-back, upsell) and running A/B tests.
• Strong working knowledge of Customer.io (or similar lifecycle marketing platforms) for building and automating user journeys.
• Partner with the Director of Growth Marketing on lifecycle strategy while handling day-to-day execution.
• Creative Ops (15%)
• Work with design/content to generate ad creatives, UGC, and influencer assets.
• Execute structured creative tests and surface insights for future campaigns.
• Additional Growth Initiatives (10%)
• Support the affiliate/referral program (Rewardful) by onboarding affiliates, managing payouts, and tracking performance.
• Maintain dashboards (GA4, Amplitude, Sheets) for acquisition, conversion, and retention, delivering weekly insights to the growth team.
• Share learnings, growth hacks and creative ideas to help refine strategy and guide new experiments.

Who You Are

• Hands-On Executor: 3–5 years in growth/performance marketing at a SaaS or consumer tech company.
• Multi-Cap Player: Able to wear multiple hats across paid, lifecycle, and affiliate ops, stepping in where needed to keep campaigns moving fast.
• Startup-Ready: Thrive in a high-growth environment, able to move at rocket speed while delivering high-quality execution.
• Performance-Driven: Experience running paid campaigns with a focus on driving free → paid conversions.
• Lifecycle Marketer: Skilled at campaign setup/ops, with ability to work closely with leadership on lifecycle strategy.
• Affiliate Know-How: Exposure to affiliate/referral marketing platforms (Rewardful or similar).
• Data-Informed: Skilled at pulling insights from GA4, Amplitude, or similar tools.