JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward. As Senior Specialist, Account Based Marketing (ABM), you will play a key role in building, executing, and optimising marketing campaigns targeting priority commercial real estate accounts. Working within the Campaign teams, you will create and manage audience segments, analyze campaign data, develop custom web experiences, and ensure smooth integration across marketing technology platforms. Your hands-on technical and analytical skills will help drive high-impact marketing initiatives and measurable results. Key
Responsibilities
Campaign Execution & Platform Management • Build and manage audience segments, workflows, and campaigns in ABM platforms (e.g., 6sense, Demandbase, or similar) • Set up and run email campaigns, nurture sequences, and landing pages using marketing automation systems (e.g., Eloqua, Marketo, HubSpot, or Pardot) • Develop custom landing pages and web experiences using low-code/no-code content platforms (e.g., Folloze, Uberflip) • Partner with marketing operations, digital, and paid media teams to ensure seamless connections between ABM, automation, ad tech, and CRM platforms Data Analysis & Optimization • Monitor and analyze account and campaign performance using marketing and advertising platform analytics • Use insights to improve campaign effectiveness and return on investment • Conduct quality control across data endpoints and reporting for account-level engagement Troubleshooting & Continuous Improvement • Identify and resolve performance or integration issues to keep campaigns running smoothly • Recommend and implement process improvements to enhance team efficiency Collaboration & Stakeholder Engagement • Work closely with global and local marketing teams, publishers, and digital specialists to deliver campaign objectives • Support development of personalized content experiences for priority accounts Sounds like you? To apply, you need to be: Required
Qualifications
• 9-10 years of overall experience, including 4-5 years of hands-on, relevant experience with marketing technology platforms in a B2B environment •
Experience
with ABM platforms (6sense, Demandbase, or similar) •
Experience
with marketing automation systems (Eloqua, Marketo, HubSpot, or Pardot) • Familiarity with web experience tools (Folloze, Uberflip, or similar) • Skilled in building web pages and content using drag-and-drop, low-code/no-code tools • Comfortable using AI tools to enhance marketing campaigns and create content • Strong analytical and organizational skills with advanced proficiency in Excel • Detail orientated and able to manage multiple projects at scale
Preferred Qualifications
• B2B marketing experience in professional services or real estate • Familiarity with social advertising platforms (e.g., LinkedIn) •
Experience
integrating/connecting multiple marketing technology platforms • Project management experience and ability to work collaboratively across teams Success Metrics • Timely and error-free campaign launches • Efficient use and improvement of marketing platforms and processes • Rapid problem-solving and troubleshooting • Process enhancement driving faster team performance Location: On-site –Gurugram, HR
Scheduled Weekly Hours
40 Job Tags: JBS If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements. We’re interested in getting to know you and what you bring to the table! At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing. JLL Privacy Notice Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our Candidate Privacy Statement. For additional details please see our career site pages for each country. Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at HRSCLeaves@jll.com. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL. Activate your Personal Job Alerts now and receive opportunities as soon as they are advertised. If you're a current JLL employee, please apply using the Internal Career Site At JLL, we give you the opportunity, knowledge and tools to own your success, because we value what makes each of us unique. We help our people thrive, grow meaningful careers and find a place where they belong. Together, we strive to be exceptional and shape a better world. For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with operations in over 80 countries around the world, our employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.