In this role, you will support business activities across the region. You will assist in planning and driving channel development initiatives, helping to accelerate overall business growth. Retail & Trade Marketing You will execute the MBR/BRO retail visibility and activation blueprint (including signage, POSM, planogram standards, and overall retail experience). You will lead end-to-end planning of focused campaigns, ensuring seamless ATL and BTL integration. You will design and execute shop activation playbooks, new outlet onboarding kits, and periodic refresh programs. Performance Management & Scorecards You will develop and own the performance measurement framework, covering metrics such as coverage, throughput, penetration, and other key indicators. You will track ROI on trade marketing spends, schemes, and activations, and recommend data-driven optimization actions. Market & Competitive Intelligence You will build a structured intelligence framework to track competitor pricing, schemes, service offerings, retail formats, and execution quality. You will map the MBR universe—including size, segmentation, retailer economics, and customer purchase behavior—to refine and strengthen strategy. Cross-Functional Collaboration You will act as the primary link between Channel Strategy, Sales, Marketing, and Agencies for all MBR initiatives. You will align regional CDMs and Sales teams on quarterly priorities, commercial constructs, and activation calendars. You will ensure flawless execution of initiatives while maintaining continuous feedback loops from the field. Category / Channel Growth You will define and implement key building blocks for Go-To-Market (GTM) strategies, along with physical enablers that drive business growth and sustainability. You will manage and optimize channel strategies to maximize sales, market share, and overall performance, working closely with Sales and Marketing teams to ensure alignment. Sales Analysis You will analyze sales data (sell-in, sell-through, and retail data) to identify distribution gaps, emerging opportunities, and potential risks. You will provide actionable insights and recommendations to enhance channel performance and close sales gaps. Experience You should have 8+ years of relevant professional experience. #LI-PS1 Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law. At Goodyear, we make life's connections easier every day. People around the world count on us to get them where they need to go, now and into the future. But our relentless pursuit of forward motion doesn't just keep the world moving. It shapes a workplace that celebrates our different talents, experiences, and culture. It inspires us to continue developing our skills and encourages our career moves all while keeping us focused on building a better future for our associates, our business, and the planet. Come discover the opportunities ahead with Team Goodyear. Working at Goodyear A true member of the Goodyear hiring team will always interview candidates in-person or over the phone before extending any job offers. Candidates are never asked to download software, provide financial information or send payment as part of the employment process. Goodyear is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. If you need reasonable accommodation to complete the online application, or any other part of the employment process, please call the Goodyear Candidate Care Line at 330.796.4500. When contacting us, please provide your name, telephone number, and email address, along with a description of your request for accommodation. Click here for more information about Equal Opportunity laws and here for related information. Reasonable workplace accommodations are considered on a case-by-case basis. Please note that only those inquiries concerning a request for a reasonable workplace accommodation will be responded to. Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. 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