Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Role Title: Director – Tourism & Culture Communications Role Overview We are looking for a senior communications leader to support one of Saudi Arabia’s most significant destination and cultural projects. The role will lead strategic PR, communications, stakeholder engagement, media relations, and integrated campaign planning across tourism, culture, lifestyle, entertainment, and destination development. Key
Responsibilities
Lead the day-to-day strategic communications and related tourism, culture, and destination-focused mandates. Develop and execute PR strategies that position the project as a landmark cultural, lifestyle, tourism, and urban destination in Riyadh. Manage senior client relationships, providing strategic counsel across media, reputation, stakeholder communications, and campaign planning. Build compelling narratives around culture, arts, sustainability, community engagement, entertainment, and destination appeal. Oversee media relations across Saudi, GCC, regional, and international outlets, ensuring strong visibility and positive coverage. Lead announcement strategies, press materials, executive messaging, speeches, briefing documents, thought leadership, and content calendars. Work closely with creative, digital, social, strategy, and planning teams to deliver integrated communications campaigns. Support major milestones, launches, cultural programming, events, partnerships, and destination activations. Manage issues and reputation-sensitive communications with a proactive and solutions-oriented approach. Guide and mentor junior team members, ensuring quality delivery, strong client servicing, and consistent performance. Monitor tourism, culture, entertainment, lifestyle, and Vision 2030-related trends to identify storytelling opportunities. Candidate Profile 10–12+ years of experience in PR, strategic communications, public affairs, destination marketing, tourism, culture, lifestyle, or government-related communications. Strong understanding of Saudi Arabia’s tourism, culture, entertainment, and giga-project landscape.
Experience
managing high-profile government, semi-government, destination, real estate, cultural, or tourism clients. Proven ability to advise senior stakeholders and manage complex multi-stakeholder environments. Excellent media relations experience across Saudi and regional media. Strong writing skills in English; Arabic is highly preferred. Ability to work in a fast-paced agency environment and manage multiple workstreams at once. Strong leadership, client management, presentation, and team development skills. Preferred
Experience
Prior experience working on Vision 2030 projects, giga-projects, destination development, cultural institutions, tourism authorities, or major public-facing national initiatives. Familiarity with Riyadh’s evolving tourism, lifestyle, culture, and urban development agenda. Agency experience, preferably within a leading PR, communications, or integrated marketing firm. We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles. It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected. We are one global team, over 6,000 strong across 60 offices, grounded by our shared values. We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum. Since Dan Edelman founded the firm in 1952, we have remained an independent, family-run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other. Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company. At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration. Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe. The relentless pursuit of excellence The freedom to be constantly curious The courage to do the right thing The commitment to positively impact society. We grow our people We invite and celebrate differences Our reputation is our brand We’re global, yet local We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry. Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated. At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business. Join our talent community to receive the latest DJE Holdings news and content, and to be notified when job openings match your skills and experience.