Position Summary The Gen Z Marketing Senior Specialist is responsible for leading the strategy, marketing, and commercial activities targeting the youth audience. This role involves continuous analysis of competitor activity and driving initiatives that strengthen the company’s competitive edge in the market. The position combines strategic thinking, a deep understanding of youth trends, campaign management, and partnerships, alongside close collaboration with the Marketing, Sales, Digital, and Product departments. Role and

Responsibilities

Key

Responsibilities

Strategy & Growth: Formulating and leading the growth strategy among the youth demographic (ages 13–29). Competitive Intelligence: Monitoring and analysing competitor activity in the telecom market and driving reactive marketing and commercial initiatives. Value Propositions: Developing tailored value propositions for the youth audience. Campaign Execution: Leading and executing marketing campaigns and experiential activities aligned with the target audience's world of content. Partnerships: Establishing collaborations with brands, platforms, and communities relevant to young audiences. Cross-Functional Collaboration: Working ongoingly with Marketing, Sales, Digital, Product, and Customer Service departments. Vendor Management: Managing suppliers and creative entities (studio, media, productions, etc.). Analysis & ROI: Measuring and analysing the performance of marketing and commercial activities, and extracting insights for optimization. . Skills and

Qualifications

Job Requirements

Experience

At least 3 years of experience in Marketing or Category Management. Market Insight: Deep understanding of consumption trends and culture among youth. Social Media Expertise: Deep understanding of social media—building multi-channel content strategies across social networks. Influencer & Agency Management:

Experience

working with content creators, influencers, advertising agencies, and digital vendors. Event & Activation Management: Initiating, planning, and producing events, activations, sponsorships, and field activities for a young audience. Content Production:

Experience

in managing content productions, shoot days, videos, and digital campaigns. Project Leadership: Proven ability to lead cross-functional projects with multiple stakeholders. Skills: Creative thinking combined with strong analytical capabilities. *Please click below link to view our candidate privacy policy https://www.samsung.com/il/info/candidates-privacy/ Job Alerts: If you would like to be notified of new opportunities when they are posted, please click here. You will be asked to create an account first if you do not already have one. Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).