The Role:

We are seeking an experienced Product Owner to lead the migration. This role will drive product strategy, backlog execution, and stakeholder alignment to deliver a seamless, compliant, and business-value-driven transformation across various functions.

Key Responsibilities:

• Product Ownership & Strategy
• Define and own the product vision, roadmap, and backlog for the CRM migration program
• Translate business needs into clear user stories, acceptance criteria, and prioritized backlog
• Align CRM capabilities with commercial excellence, omnichannel engagement, and customer experience goals
• Migration & Transformation Delivery
• Lead functional design and migration from Veeva CRM to Salesforce Life Sciences Cloud
• Ensure data migration integrity, including HCP/HCO master data, interactions, and consent management
• Support process harmonization and standardization across regions and brands
• Stakeholder Management
• Collaborate with Sales, Marketing, Medical Affairs, Patient Services, Compliance, and IT stakeholders
• Act as the primary interface between business and delivery teams (Dev, QA, Data, Integration)
• Drive decision-making forums, backlog grooming, sprint planning, and demos
• Agile Execution
• Own Agile ceremonies: sprint planning, backlog refinement, reviews, retrospectives
• Ensure timely delivery of high-quality increments aligned with business priorities
• Continuously optimize backlog based on business value and feedback loops
• Compliance & Regulatory Alignment
• Ensure CRM solution adheres to pharma compliance requirements (e.g., promotional guidelines, consent, transparency reporting)
• Collaborate with Legal/Compliance to embed auditability and regulatory controls
• Integration & Ecosystem Enablement
• Drive integration with key platforms such as:
• Marketing automation (SFMC / Adobe)
• Data platforms (MDM, CDP, Data Lake)
• Patient Services / HUB systems
• Support omnichannel engagement enablement and analytics integration

Requirements:

• 8–12+ years of experience in Product Ownership / Business Analysis / CRM transformation
• Strong experience in Veeva CRM and Salesforce (preferably Life Sciences Cloud or Service Cloud)
• Proven track record in CRM migration or large-scale digital transformation in pharmaceuticals or life sciences
• Deep understanding of:
• HCP engagement models
• Field force operations
• Pharma compliance & regulatory requirements
• Hands-on experience with Agile/Scrum delivery models
• Strong stakeholder management and executive communication skills